Mexican, Chinese, Italian; styles of food you may be offering. However, is it just the food you are selling? You might want to focus a bit deeper into what you offer in addition to what they eat. It is quite common for business owners or managers to focus solely on the product being sold while disregarding all the other aspects that come along with the purchase. In a restaurant environment, not only is the product the good being sold, but it a service, and in addition, and most importantly, an experience.
When referring to the good being sold, it is the actual food that you offer in your store. This can be presented in various styles, depending on your target audience and their preferences. The quality and price of the food will most likely determine the type of good you sell. In addition to this, you are also offering a service. People walk into your establishment expecting a specific level of service that varies depending on your business and is usually closely tied to the price and quality of the goods as well. You probably wouldn’t expect the same level of service from a fast food joint than you would from a five-star restaurant. Being able to evaluate where your establishment stands will help you analyze and adjust your levels of service accordingly to accommodate your customers. Lastly, and most importantly, is the product as an experience. Be aware that is a crucial aspect of your business. Think about this. There are countless amounts of restaurants just within the Miami area, with many serving excellent food at competitive prices. But how many of them give an experience that leaves an everlasting impression? Your store’s ambiance, theme, and even background music all contribute to the experience you are trying to convene and could be a determining factor for a return visit. Need some interesting ideas? Stephanie Resendes (Links to an external site.), Content Marketing Coordinator for Upserve.com has written an amazing piece with twelve restaurant design & decor ideas (Links to an external site.) you should take a look at. Ultimately, your goal as a business owner or manager is to give your clients an experience like they never had before!
So, remember, seeing your product as what it is – a good or service is important. However, if you take in anything specific about this piece let it be this – You are not only selling food, you are selling an experience!
By Nicolas Carozza
Marketing expert specialized in small business food services.