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How to Structure Effective Content Marketing

What is Content Marketing? Effective Content Marketing strategically connects your brand with your audience by providing valuable or interesting content for them regarding your product or industry. From a constructive…
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How to Create an Effective Brand Message

“Just do it”. One of the most recognizable brand messages worldwide. Nike has developed throughout the years a powerful brand and this message to go along with it, which not…
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Free Census Data for Smart Business Strategies

Whether you are looking to start a new business, expand an existing one, or simply looking to make certain adjustments within your business strategies, the US Census Bureau offers countless…
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3 Steps for A Successful Brand Strategy

Nike, Apple, Gucci, Starbucks. What do all of these companies have in common? They all have outstanding brand equity! Brand loyalty is so elevated that their customers are willing to…