Ask the right questions: Effective survey questions
An excellent way to gain insights from your customers is through surveys. This is an excellent method of gaining important info that can be used to interpret clients’ thoughts and feelings about the business or a specific product or service offered. Although the idea of creating a survey might be overwhelming, you don’t need to be a professional marketer to create an effective survey. Keep in mind, however, that improper or poorly worded questions can lead to incorrect data, which in turn can lead to wrong business decisions. Understanding what questions to ask and how to format those can lead to an effective survey. By following this simple guide, you will be able to ask the right questions and gather the data you need in order to make clear business decisions.
Survey Questions Types
There are three types of questions, each with their own subsections:
- Open-ended – This is when the respondent can write down their own answers. Use this format when looking for specific customer input. Depending on the structure of the question and what information you are seeking you can expect to see shorter or longer responses.
Example: “What brand of toothpaste do you normally buy”
- Categorical – This is when a question’s response is divided amongst different categories.
- Dual choice
- Multiple choice
Example: “Q: What brand of computer do you use? A: 1.Toshiba 2.Apple 3.Dell 4.HP 5.Other ”
- Metric – This type of question looks for an answer based on a scale.
- Natural – Responses are a number that is appropriate to what is being measured.
- Synthetic – Uses numbers to describe value.
Example: “Q: My buying experience was. A.1.Very bad 2.Bad 3. Neutral 4.Good 5. Very Good.”
Although these are only a few examples of the types of questions that can be used in a survey, it is useful to analyze the different types in order to more effectively create questions that will gather the data you need. Check out this article by Zapier which introduces a simple guide to ask effective survey questions. By dissecting the various types of questions involved within a survey you can more effectively construct them and acquire the data you need in order to make sound business decisions!