March 2020

An excellent way to gain insights from your customers is through surveys. This is an excellent method of gaining important info that can be used to interpret clients’ thoughts and feelings about the business or a specific product or service offered. Although the idea of creating a survey might be overwhelming, you don’t need to be a professional marketer to create an effective survey. Keep in mind, however, that improper or poorly worded questions can lead to incorrect data, which in turn can lead to wrong business decisions. Understanding what questions to ask and how to format those can lead to an effective survey. By following this simple guide, you will be able to ask the right questions and gather the data you need in order to make clear business decisions.

Survey Questions Types

There are three types of questions, each with their own subsections:

• Open-ended – This is when the respondent can write down their own answers. Use this format when looking for specific customer input. Depending on the structure of the question and what information you are seeking you can expect to see shorter or longer responses. 
  • Unaided
  • Aided

Example: “What brand of toothpaste do you normally buy”

• Categorical – This is when a question’s response is divided amongst different categories.
  • Dual choice
• Multiple choice

Example: “Q: What brand of computer do you use? A: 1.Toshiba 2.Apple 3.Dell 4.HP 5.Other ”

• Metric – This type of question looks for an answer based on a scale. 
  • Natural – Responses are a number that is appropriate to what is being measured.
  • Synthetic – Uses numbers to describe value.

Example: “Q: My buying experience was. A.1.Very bad 2.Bad 3. Neutral 4.Good 5. Very Good.” 

Conclusion

Although these are only a few examples of the types of questions that can be used in a survey, it is useful to analyze the different types in order to more effectively create questions that will gather the data you need. Check out this article by Zapier which introduces a simple guide to ask effective survey questions. By dissecting the various types of questions involved within a survey you can more effectively construct them and acquire the data you need in order to make sound business decisions! 

Whether it is for personal or professional blogging, promoting your business, or selling your products, having a website is essential. But what if you don’t currently have one? Building your own website from the ground up can be daunting, especially if you have no experience in doing so. There are many moving parts that must work perfectly together for your website to be functional, and this sometimes can get complicated.  Thankfully however, you no longer need to be an expert in coding to do so. Thanks to platforms like WordPress you can be up and running in few clicks. Follow these easy steps to create your own site in no time.

1. Buy domain and hosting: In order to create a website these two are essential. A host is the server in which your website’s data is stored. A domain is your website’s name/address. (www.nicolascarozzamkt.com). There are several host that you can choose from. Here are some popular ones: Bluehost, HostGator, InMotion, GoDaddy. Once you have set up your host you can use their site to purchase your domain if it is available. Make sure you install WordPress to your host in order to use it.
2. Choose a theme: Once in WordPress choose a theme that works for you. There are tons to choose from so go with the one that best suits your needs! Go to the left tab and click on appearance à themes to do so.
3. Get Plugins: Plugins are what make your website come to life. They extend the functionality of your site and can add new features to it. Make sure you check out Camille Vogl’s 7 most important plugins to start with for more insight as to which ones you should download.
4. Create content: This is where the fun begins! Create your content. Whether it is your personal blog, or a shopping website, begin by creating basic pages and continue by linking them together. Remember, a well-structured website links the pages within it for optimized navigation. Also consider linking to other people’s website as this helps your website rank higher in Google search engine results.

With these 4 easy steps, you will have created your own site. Congratulations! See…that wasn’t so hard! Make sure you continue to add content regularly as to continue to generate new website visits!