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What is Content Marketing? Effective Content Marketing strategically connects your brand with your audience by providing valuable or interesting content for them regarding your product or industry. From a constructive…

“Just do it”. One of the most recognizable brand messages worldwide. Nike has developed throughout the years a powerful brand and this message to go along with it, which not…

For any business, knowing how much sales are needed in order to turn a profit is essential. Obviously, a company must generate a profit in order to be effective. By…

Having a strong brand is essential to every business. Not only does a brand help a company have a unique identity that makes it stand apart from its competitors, but…

Whether you are looking to start a new business, expand an existing one, or simply looking to make certain adjustments within your business strategies, the US Census Bureau offers countless…

Nike, Apple, Gucci, Starbucks. What do all of these companies have in common? They all have outstanding brand equity! Brand loyalty is so elevated that their customers are willing to…